Ford has dropped its national “From America, For America” employee discount campaign in favor of a new incentive: zero percent financing for 48 months with zero down and zero due for 90 days. +

Americans who purchased new vehicles in June describe a significantly less enjoyable dealership experience than those surveyed just one month earlier, according to CDK Global’s latest survey. +

Prices for new Toyotas sold in the U.S. will increase by an average of $270 in July — but not because of the Trump administration’s new 25% tariff on imported vehicles, a spokesperson tells Reuters. +

A memo sent to Mitsubishi dealers and reviewed by Reuters indicates the Tokyo-based factory will raise prices of new units sold in the United States by an average of 2.1% in response to new tariffs. +

Volkswagen will extend its price freeze on new U.S.-sold units through the end of June. Sources say VW and fellow German automakers BMW and Mercedes-Benz may be close to a tariff exemption. +

Subaru will raise prices on nearly every U.S.-sold model starting in June, according to Motor1 and other sources, citing “market conditions” without specifically mentioning new tariffs. +

The Cox Automotive/Moody’s Analytics Vehicle Affordability Index decreased by 1.6% in April after hitting a 45-month high in March. Analysts blame tariffs for rising prices and payments despite strong economic indicators. +

Lotlinx’s Len Short digs beneath the headlines to review a litany of first quarter auto retail and finance reports and distills them into four key points in his latest contribution to DealerELITE. +

Kelley Blue Book reports U.S. average transaction prices increased by 2.5% for new vehicles between March and April while Carfax finds used units enjoyed an unusually large “spring bounce.” +

The United States and the United Kingdom have agreed to a new trade deal that will lower U.S. import taxes on up to 100,000 U.K.-built vehicles per year from 25% to 10%. +