Tesla CEO Elon Musk’s role in the 2024 election and second Trump administration coincides with a brand loyalty rate that plummeted from 73% to 49.9% in less than a year. +
Subaru, GM and Tesla top S&P Global Mobility’s latest Automotive Loyalty Awards rankings for dealer, manufacturer and make, respectively, as overall brand loyalty improves to 51.6%. +
Reynolds and Reynolds reports sales retention ticked up to nearly 44% in 2024 despite the fact that 24 of 38 brands saw a decrease in repeat buyers, including one that finished in the single digits. +
A new survey finds 92% of EV buyers plan to buy another EV and only 1% would buy a gas-powered vehicle, with lower operating costs the most-cited factor. +
PCMI announced the addition of loyalty program management capabilities to its Policy Claim and Reporting Solutions platform to help dealers drive fixed ops revenue and retention. +
A PwC report finds the appetite for an omnichannel online/in-person buying experience remains “insatiable” among a growing contingent of tech-savvy customers. +
Vanguard Dealer Services' Mickey Quinn urges dealers to address long-term customer engagement in sales and F&I training programs. +
